Marketing: British Airways Group

Advertising: British Airways Group The task centers around breaking down summing up and looking at two organizations which bargains in same area or industry with an advertising viewpoint. The reason expresses that the investigation of the module Marketing Management should be executed in virtual front by giving important procedure to the organization picked and modify the offer. The task is isolated into bit by bit parts towards setting up an arrangement for the association under investigation. English Airways-Company profile English Airways is the carrier organization of the United Kingdom. It has its headquarter in Waterside which is close to its fundamental center at London Heathrow Airport and as discovered it is the greatest aircraft of UK on the record premise of number of worldwide flights and global goals it has. Its subsequent center is London Gatwick Airport. According to the exploration it found that The British Airways Group was shaped on 1 September 1974. BA was shaped by the merger of two huge London-based carriers, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two a lot littler aircrafts, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA as indicated by the exploration was found as the main two aircrafts to work the supersonic Aerospatiale-BAC Concorde initiating the universes first supersonic traveler administration in January 1976. BA turned into the universes most gainful aircraft following its procedures under the m otto The Worlds Favorite Airline. Or maybe it was before Boeing client. The development of Richard Bransons Virgin Atlantic Airways in 1984 started a strained relationship with BA. The principle exercises of British Airways Plc and its auxiliary endeavors are the activity of worldwide and residential arranged air administrations for the deportment of travelers, cargo and mail and the office of subordinate enhancements. (uk.reuters.com 2010) Franchisees  · Comair: situated in South Africa, franchisee since 1996.  · Sun Air: situated in Denmark, franchisee since 1 August 1996. (uk.reuters.com 2010) Client Value It is the contrast between what a client needs from an item and what the person needs to provide so as to accomplish it. ( Business dictionary.com 2010 ) Client Value recommendation A client offer is depicted as a business or explanation of promoting that portrays for what reason would a client purchase an item or administration he wish to utilize. It has been focused towards the capability of clients as opposed to other comprising gatherings, for example, of laborers, partners or providers .It is intended for the clients to persuade their self to one specific item or administration which will include more worth ( Business dictionary.com 2010). Sorts of CVP 1.All Benefits Sometimes most supervisors defines client incentive which incorporates all clients benefits which can be satisfied by them by offering various sorts of offers to address client issues. It requires them a difficult work to keeping records about client needs and rivals in the market ( Ogle,2010). 2. Great Points of Difference The second sort of incentive which remembers all options for which clients center incorporates various kinds of items and administrations offered by others. It furnishes the clients with the best of its offers just to pull in them without having the best possible information about what the client is requesting yet they attempt to satisfy their client need( Ogle,2010). 3. Reverberating Focus This is a significant perspective as it centers around the incentive having contrasts to an all advantages position of organizations driving an offer for the clients .Resonating is the point which manages the standard of the offer and it ought to be at its most elevated level .By this technique the supervisor needs to do the business with the advertisers who has the best possible information about the clients need and conveys the clients incentive at the market catching level ( Ogle,2010). Significance of offer A decent client offer is a technique for persuading the clients to purchase their items other than purchasing the contenders and think that its unique in relation to other people .This strategy has been utilized to get a handle on the consideration of the clients and increment the deals everywhere scale which will help in expanding the pieces of the pie. To advance the item it has been consistently imperative to comprehend clients need . It is productive in building a brand affiliation that help in giving proposals to the clients (Ogle, 2010) Three Key Dimensions Dynamic versus Receptive worth Outward versus inherent worth Self-arranged versus other-arranged worth According to the exploration on the British aviation routes client incentive it has been discovered that : Impact of British aviation routes on clients mind It has Strong brand name and brand picture great notoriety in showcase just as clients mind Unwavering quality of British aviation routes BA Key Messages is to give the consistency in offering great assistance Dependability in giving best nature of offering Wellbeing and security Wellbeing and security are key needs for British aviation routes. It follows the proper administration framework for the security which guarantees with every significant standard and guidelines that are must be followed. English aviation routes is into an arrangement of working a comprehensive observing framework to guarantee that all occurrences are accounted for before they happen and important move been made. HYPERLINK http://en.wikipedia.org/wiki/Customer_value_proposition l cite_note-Lake-1Question 2. The necessity of the inquiry talks about the two organizations to be chosen of a similar industry which can be analyzed on different perspectives especially promoting system on a worldwide scale; I have picked the accompanying two organizations: English Airways Virgin Atlantic aviation routes The purposes behind choosing these organizations are: The offer of both the organizations can be thought about and separated dependent on their showcasing resources. Both the organizations are serious rivals in the matter of aircrafts and in giving better nature of administrations than the clients Virgin Atlantic Airways-Competitor Company Profile Virgin Atlantic Airways Limited (working as Virgin Atlantic) is a British aircraft claimed by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, close to London Gatwick Airport. It works between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from fundamental bases at Gatwick and London Heathrow Airport, utilizing a blended armada of Airbus and Boeing wide-body airplane (innovationaleaders, 2010). We as a whole encounter client assistance, without getting it. The main time youre prone to banner is the point at which it outperforms your possibilities, or it doesnt meet them! Satisfied clients are bound to laud you to other people. Client support is unmistakably a primary piece of any organizations corporate arrangement to review and draw in customers. Viable Customer Service is basic in divide a business to meet its arranged deals aims while meeting their customer possibilities through outstanding client assistance. Fundamentally EVALUATING CUSTOMER VALUE PROPOSITON OF BRITISH AIRWAYS English aviation routes as being on the highest point of the graph of carriers industry to keep up its standard it has procured a few creative thoughts which have left certain impact on clients mind. English Airways is relatively solid from a budgetary perspective and have a decent notoriety in contrast with different organizations in the aircrafts business, and it has situated itself on the top leveled specialist co-op yet at the same time it is confronting a few issues in fulfilling the clients totally. BA gives it clients reasonable value flight ticket and spends to that level which conveys the base execution for the risk ( for instance: giving nuts and sodas to the customers),Yet then again BA boosts its advertising by spending more viability by expelling inadequate spending on the bet that pushes the presentation however doesn't prompts any adjustment in clients conduct ( for instance: BA dont give the clients hot suppers on short flights). English aviation routes has upgraded i ts lodge into genuinely level bed which are up to the best solace of the clients and it helps in drawing in more clients in business class when different aircrafts only expanded extra space to move around or seat width yet to truly control in the documented of carrier BA ought to likewise attempt to give increasingly inventive offices to bring down class clients too as they are being their normal clients. BA furnishes its clients with its key need of security for which it has worked distinctive security framework uncommonly for its clients wellbeing. So as to productively fulfill client needs, an association must comprehend its outside and inner circumstance including the client, the market and its own capacities. Promoting MIX OF BRITISH AIRWAYS Item Strategy An item is described as whatever been offered to involved with another gathering consequently of something. As we talk about BA, it furnishes its clients with various kinds of administrations like booking their tickets on the web, pick the sitting of their decision and dinners of client choice.BA gives the nature of remunerating the clients at the hour of undoing of their flight tickets (123helpme, 2010). Evaluating Strategy Evaluating procedure is the general assignment of characterizing the value range and value development through the timeframe given to help the authoritative reserve and benefit picking up destinations. BA holds an alternate kind of estimating technique in its two divisions of carriers short-pull and the long stretch , it furnishes its clients with tickets at reasonable cost. It has diverse value standard for various classes of flights yet with same nature of administration. BA has the extraordinary framework for discretionary item estimating charged for discretionary extra ensuring a window

Hollitz Chapter Essay

What is the association between the ‘’democratic spirit’’ of the American culture in the nineteenth century and the intrigue of guerilla strict gatherings of the Second incredible arousing, as per Nathan Hatch’s article? What job did the American Revolution play in developing intrigue to these gatherings during the enlivening, as per the paper? Nathan Hatch thinks about the Second Great Awakening to the Jacksonian time. He expresses that the men attempting to convince others to join their religion resembled dictators attempting to get individuals to tail them. That simply like the starting phases of the upset, this was a period of intensity battle for strict pioneers. Bring forth composes ‘These developments engaged standard individuals by fully trusting their most profound otherworldly motivations instead of exposing them to the examination of conventional doctrine†¦.’ Just like the unrest the Second Great Awakening brought people a feeling of opportunity to accept what they needed to accept. In his last passage he thinks of probably the greatest impact I accept to be with this enlivening. He composes ‘†¦they made salvation inescapably open and quickly available.’ What proof do the essential sources and the exposition give to help Nathan Hatch’s clarification in regards to the development of guerilla strict gatherings during the Second Great Awakening? Do there seem to have been social inclination for it? There unquestionably was a social predisposition towards the feelings on the development of the strict gatherings. The entry by Harriet Martineau discloses to us perusers how ladies around then truly had no incredible significance or spot in the public arena and that religion gave them one. Likewise in the section by a previous slave the slave clarifies the intrigue of Methodism. He clarifies how Methodism was progressively justifiable and simpler to tune in to while as the religion he was rehearsing before he never got back home seeing yet 50% of the gathering. Both of these sections can show how these two gatherings which are not socially se en as being higher up develop getting a kick out of the chance to the strict arousing on the grounds that it gives them a feeling of higher self-esteem. Do the essential sources offer elective clarifications for the presence of the Second Great Awakening?

How to Write Professional College Persuasive Essays

How to Write Professional College Persuasive EssaysThere are lots of college persuasive essays written every year and college professors have a large number of students to help. Colleges in particular want to see that your persuasive writing skills are strong, and thus they will provide you with college essay writing services.If you want to make a career out of persuasion, then perhaps you should look into the writing part of it because that is what most college students are doing. While all other writing courses will teach you how to use good grammar and spelling, persuasive essays will teach you how to get across the point clearly, concisely, and persuasively. That is why it is important for college students to take up this course to learn what strategies to use in order to influence people.There are several different methods of writing a persuasive essay, but here we will discuss one that is very easy to understand and actually very effective. You can try to employ some of the tec hniques below if you want to become a persuasive essay writer.First, when writing a persuasive essay you should think of two things first. The first thing is the name of the thesis, and the second thing is the title. When you know the title of the thesis, the title becomes more clear.Second, make sure you don't overdo the critical sentences. The point of a persuasive essay is to persuade, not to shock or outrage. In other words, don't write a piece that will make a reader swoon with love and passion.Third, always remember that the persuasive essay is a piece of literature, and it needs to be written according to certain rules. Some rules, like using the passive voice, are things that cannot be avoided.Fourth, there are some written questions that can be answered in the argument, so be careful with them. Just because an argument has been answered in the writing doesn't mean the answer is the only one. You may be able to get the same idea, and the answer may actually reveal more infor mation than you knew.Lastly, the content of a persuasive essay is important. Remember that you need to prove your points with facts, while at the same time, you also need to be able to convince readers of your point of view.

Rhetorical Analysis of Timothy Quinns Article - 1731 Words

Rhetorical Analysis of Timothy Quinns article Coyote (Canis latrans) Food Habits in Three Urban Habitats Types of Western Washington In the book Engaging Inquiry, Judy Kirscht and Mark Schlenz detail the specifications of a scientific article. They speak about what each section should contain and what questions each section should answer. The article Coyote (Canis latrans) Food Habits in Three Urban Habitats Types of Western Washington was written by Timothy Quinn, a graduate student at the University Of Washington. Quinn follows the K and S model for writing a scientific article. Although he dose deviate from the set model by adding sections in which he feels are important and not completely addressing questions that should have†¦show more content†¦He also mentions the scientist that covered the material before him, stating the flaws in their work. MacCrakens (1982) description of the annual diet of coyotes in residential habitat was based on a small number of scats (n=97) collected during a single month. Atkinson and Shackleton (1991) described the diet of coyotes in an area that was mostly agricultur al (Quinn 89). These mentions of previous studies are meant to show the gaps in previous works that he intends to address, Additionally, none of these studies looked at the diets as a function of human density (Quinn 90). Quinn goes on to mention his objective, My objectives were to document the annual diet of coyotes in three types of urban habitats of western Washington and to qualitatively asses how coyote diets changed as a function of land use patterns and human density (Quinn 90). This statement is very clear and to the point because Quinn wants his audience to know exactly what his objective is and he dose not want his objective to be unclear. This goes to the fact that Quinn is writing this paper with the goal of earning his doctorate degree. This fact may contribute to such a clearly stated objective. Quinns introduction, as it relates to the K and S model, answers all the questions that are suppose to answer. The next section addressed by Quinn is the study area. The study area is not a section set aside by the K and S model but in

Theories Of Leadership And Leadership - 974 Words

Theories of Leadership Introduction It is true that leadership and leadership theories in general, are not scientifically precise in nature. For example, some may argue that going into an apprentice program have a higher level of task-relevance education and/or experience in the field you choose. A higher relevance than a degree in Liberal Arts. Thus, one must evaluate the apprentice program and accept the responsibility of doing the apprentice work. A degree in Liberal Arts scientifically, is not as precise task oriented and relevant to the type of work one will be performing. There are factors to consider when choosing a leadership style. One will enhance their leadership their success as a leader if they would consider the many different factors of leadership. Not everyone prefers to use the same leadership style. What kind of leadership style are you most comfortable with? The answer to this question represents ones natural leadership style. If your natural style is proper for the particular situation, everything is fine. However, when it is clearly wrong for a situation, one will run into problems. This disc ussion will evaluate the situational style of leadership and the transformational, transactional leadership theories. The situational approach requires a leader to analyze and determine the right leadership style. Some factors to consider are the leader-follower relations, the leader’s position of power, and the nature of the audience and the type of workShow MoreRelatedLeadership And Leadership Theory Of Leadership1341 Words   |  6 PagesLeadership Application Jesus Cabral Brandman University The author of this paper has been in various leadership positions for over 20 years. Some positions held by the author have been team leader, Operations Manager, General Manager, and Director of Operations. The author has lead teams with various degrees of education and from many cultures. The leadership theories studied during OLCU 400 will assist this leader though experienced to become much more effective and focus on thoseRead MoreLeadership Theories Of Leadership And Leadership Essay771 Words   |  4 PagesLeadership is important because it helps followers reach a common goal. There have been several studies based on effective leadership. The definition of leadership has evolved over the years adapting to the different views of the world. Leaders have influence on their followers they are looked up to. Being a leader means there will be interaction with different behaviors and personalities. Effective leaders sometimes have to adjust their style approach by the situation they are in. Every followersRead MoreLeadership Theory : Leadership Theories Essay849 Words   |  4 PagesTwo Leadership Theories Kendric Identify With. 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One definition of leadership is ‘a multifaceted process of identifying a goal, motivating other people to act, and providing support and motivation to achieve mutually negotiated goals’ (porter-O’Grady 2003). Back in 1939 Kurt Lewin researched to identify different styles of leadership. According to his res earch, there are three major styles of leadership. Authoritarian or autocratic, participative or democraticRead MoreTheories Of Leadership And Leadership Theory Essay1278 Words   |  6 PagesCONTEMPORARY THEORIES OF LEADERSHIP. Traditional theories of leadership were more concentrated on behaviours and traits of leaders, and how they affect subordinates in the workplace. Then came contingency theories, which took into account situational/contextual factors. Newer theories have come up, which introduced the idea that leader-subordinate relationships are individually different. These newer theories are Contemporary theories of leadership. They include Leader-Member exchange Theory, ImplicitRead MoreLeadership Theory And Theory Of Leadership1346 Words   |  6 PagesLeadership is a state of being a leader/head of a group of people, organization, and/or country. Ken Blanchard state that As leader, we hold the lives of others in our hands, and these need to be gentle, caring and always available to provide support (pg.2). Every leader has different styles or different ways of leading his people to achieve their common goal. This paper will talk about leadership theory and will compare and contract each theory from the each other. According to the readings,Read MoreLeadership Theories Of Leadership And Leadership1356 Words   |  6 Pagesleader and leadership. Leadership is a broad term, open to interpretation. Leadership development begins with the simple realization that you want to be a leader. This literature review examines and evaluates major theories of leadership and summarizes findings from empirical research on leadership. Discuss the concept of leadership with a particular focus on the role leadership, such as collegiate organization. This literature will conclude with recommendation to enhance student leadership. LeadershipRead MoreLeadership and Leadership Theories1428 Words   |  6 PagesIntroduction Leadership is the acts of managing the company through organizational changes that are projected to enable the company in meeting meet its objectives. Leaders are anticipated to carry themselves in the right manner to motivate as well as, influencing the rest of the organization positively, since they act as an example to the rest of the employees in the organization (Sheahan, 2006). This paper therefore analyzes the leadership theories and the methods and tools in given situations

Earth and Its People Edition 3 Chapter 7 Outline - 2391 Words

The Impact of the Silk Road †¢ The Silk Road at first caused many pastoral groups to form. Eventually, rich families did settleand build large establishments. †¢ The Silk Road allowed the spread of religions ( see chart above ) such as Nestorian Christianity,Manichaeism, Zoroastrianism, and Buddhism. †¢ The stirrup spread though out the Silk Road. It allowed riders to be much more stable and thuscaused military innovation. i.e. the superiority of the Tang calvary in China. The Indian Ocean Maritime System †¢ The Indian Ocean Maritime System was a society of seafarers established across the IndianOcean and South China Sea. †¢ This trade system linked a network of sea trade routes from Africa to China. The main playerswere†¦show more content†¦and (2) the thirteenth through seventeenth centuries c.e. 2. The origins of the Silk Road trade may be located in the occasional trading of Central Asian nomads. Regular, large-scale trade was fostered by the Chinese demand for western products (particularly horses) and by the Parthian state in northeastern Iran and its control of the markets in Mesopotamia. 3. In addition to horses, China imported alfalfa, grapes, and a variety of other new crops as well as medicinal products, metals, and precious stones. China exported peaches and apricots, spices, and manufactured goods including silk, pottery, and paper. | | B. The Impact of the Silk Road 1. Turkic nomads, who became the dominant pastoralist group in Central Asia, benefited from the trade. Their elites constructed houses, lived settled lives, and became interested in foreign religions including Christianity, Manicheanism, Zoroastrianism, Buddhism, and (eventually) Islam. 2. Central Asian military technologies, particularly the stirrup, were exported both east and west, with significant consequences for the conduct of war. | | II. The Sasanid Empire, 224-600 CE A. Politics and Society 1. 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Multiculturalism and Pluralism in Secular Society

Question: Discuss about the Multiculturalism and Pluralism in Secular Society. Answer: Democratic republic signifies a country that is both a democracy and a republic. In simple words, it means a country wherein the powers and authority of the government is obtained from the citizens of the country itself, and wherein the government itself is functioned through the elected executives. Countries that signify themselves as a democratic republic suggest that their people have a government that is answerable to all of them. Furthermore, it also means that every people (adult) in such a country possess a right to vote in the elections irrespective of any creed, caste, sex, wealth, religion, etc. In addition, a democratic republic country has unrestricted access to media such as internet, newspapers, magazines, other political and civil rights, and a responsible government as a whole (Roald, 2009). In the current scenario, a democracy is representative as always and not direct. In other words, people in a democratic republic country choose their executives to operate the gov ernment and transfer laws for them, instead of voting directly on the laws. The system of checks and balances is considered an integral part of the Constitution. With such a system, each of the three limbs of the government- executive, legislative, and judiciary can restrict the powers of the others, thereby facilitating in guaranteeing checks and balances betwixt these. It is notable that the Constitution has allotted limited powers to these branches so that one cannot become stronger than the other can, and efficiency of work is established. The procedure of law formation is a good example of how the Constitution guarantees checks and balances at work. Firstly, the legislative branch initiates and votes on a particular bill that is forwarded to the executive branch wherein the President possesses the power to decide whether the specific bill is beneficial for the country or not. If he or she is satisfied upon the bills effectiveness, then it is signed and hence becomes a law (Pauline, 2010). If the President is unsure of the bills effectiveness, then it is not signed, and hence referable as a veto. In contrast to this, the legislative branch can gain a further chance and it can surpass the decision of the President, only after getting the maximum number of votes in favor. Hence, the bill can become a law by both executive and legislative branches. Furthermore, once such a law is established, the judiciary branch takes control wherein the people can examine the law via the court system. If the people oppose such a law, th ey can file lawsuit, and the judicial lawyers can present arguments for and against the matter. However, the judge decides the ultimate outcome and the losing party can further appeal to a higher authority. Nevertheless, if the legislative branch does not align with the decision of the judicial branch, a new legislation can be presented, thereby starting the procedure once again. Proposition 209 is even termed as the California Civil Rights InitiativeorCCRI. It is a California ballot proposition that upon the approval in the year 1996 altered the constitution to discard state government institutions from consideration of race, sex or ethnicity majorly concerning the area of public employment, contracting and education of people. The main issue cropped up in 1996 when the U.S District Judge put a restriction on the enforcement of the proposition. The ruling was overturned by three judge panel. Moreover, Proposition 209 has been the chief cause of innumerable lawsuit in the state court since the proposition has been the cause of legal scrutiny over the years (UCLA, 2016). Multiculturalism and pluralism make beneficial ways for the existence of various cultures in a particular society and because of globalization; this has enhanced cultural diversity in various workplaces. For instance, low cost and ease of travel has facilitated in developing cultural diversity in the society (Roald, 2009). The American legislative Exchange Council (ALEC) serves as a voice for special interests in America (state legislatures). The lawyers, lobbyists, corporate personnel, together with the member legislators of the ALEC prepare lobby for and safeguards passage of a broad formation of various bills to encourage corporate interests. Those who suffered reverse discrimination for them the meaning of dissent implies strong disagreement from a particular subject. It means holding an opinion that varies in comparison to the official nature of the definition. Hence, a wide difference is observed. People pursuing elite interests get greater influence on the public policies in comparison to people with minority interests. Furthermore, wherein citizens attained their desired policy result, it was because of the influence of elites instead of minorities. Whilst distributive justice signifies equal distribution of harm and gain, compensatory justice is altogether different from this. In relation to underprivileged groups, this justice suggests consideration from an ethical viewpoint whether they truly deserve this influence and whether they are to be compensated (Roald, 2009). Color-blind society means the group of people who disregards racial attributes while selecting which persons will indulge in an activity or attain some kind of service. In simple words, this society posits the best procedure to terminate discrimination by treating them as equally as possible. There are various type of audits like the financial audit, operational audit, follow up audit, integrated audit, etc. Financial audit it is historical in nature have an independent assessment done with an aim of adhering to the fairness, accuracy and reliable nature of the financial data. Operational Audit this audit is based on future prediction and hence, an independent assessment of the organizational activities can be visualized. Here, there is a possibility of using the financial data but the main sources of evidence include policies of operations and other landmarks that is linked to the objectives of the organization (Drury, 2011). Integrated audit it is a merge of an operational audit, review of the department and the integrated system. Such an assessment provides for a well defined evaluation of the main operation within the university. Follow up Audit This audit takes place after a span of six months and happens after the report of internal or external audit has been issued. It is formulated to ascertain important action that has been taken on the issues reported in the main report. The traditional method of accounting in the public sector pertains to the allocation of manufacturing overhead costs to the manufacture of the product. The traditional method is termed as the conventional method that assign or allocate the indirect cost of the factory to the items that are manufactured on the volume basis like the production of units, direct labor hours, etc (Drury, 2011). By utilizing the machine hours to allocate the overhead of manufacturing to products it implies that the machine hours are the main factor for the factory overhead. In an orthodox manner, this practice is well suited for the public sector and is followed for a very long time. A budget game is a game designed to cover areas such as monthly budget, evaluation of financial plans, etc. the main objective is to create a path that stress on various activities and monitoring becomes easy. Budget game helps in knowing the areas that needs proper attention. This game helps in proper planning and can be followed by organization to fulfill its objectives. Budget theory can be defined as a way to measure and transform plans that is meant for the utilization of physical resources into financial values. It is the main act of adding together the quantities that combines into a well defined economic environment. The economic value is defined in terms of monetary value. Budgeting practice helps in the finance function as it bridges the gap between the planning and control process of the management (Horngren, 2011). The practice of budgeting is closely linked to planning. It projects the expression in financial ways that pertains to an organization and helps in fulfillment of objectives. The primary aim of budgeting is to plan and forecast that will enable the organization in meeting the objectives. The two important objectives of budgeting are: Planning Planning is the sole aim of budgeting and managers are needed to provide a detailed plan so that long term plans can be fulfilled and strategic plans formulated. The annual process of budgeting influences managers to strive for operations that pertains to future, filter the strategic plans that are existing in nature and consider mechanism of how to plan for future scenarios (Drury, 2011). This enables the managers to forecast the problem and helps in fruitful decision making. Coordination The main aim of budgeting is to facilitate and provide a balanced action that pertains to different parts of the organization. It helps the managers to scrutinize the link between the various parts of the organization. Moreover, it aids in decision making and eliminating conflicts (Drury, 2011). It helps the managers in making a prompt decision that goes in favor of the organization. References Drury, C. (2011).Cost and management accounting. Andover, Hampshire, UK: South-Western Cengage Learning. Horngren, C. (2011). Cost accounting. Frenchs Forest, N.S.W.: Pearson Australia. Pauline, M.(2010).Ratification: The People Debate the Constitution. New York: Simon Schuste Roald, A.S. (2009). Multiculturalism and Pluralism in Secular Society: Individual or Collective Rights?. Retrieved November 4, 2016 from https://dspace.mah.se/bitstream/handle/2043/12626/multiculturalism_roald.pdf?sequence=2 UCLA. (2016). The Impact of Proposition 209 and our Duty to our students. Retrieved November 4, 2016 from https://chancellor.ucla.edu/updates/the-impact-of-proposition-209-and-our-duty-to-our-students

Genre Analysis free essay sample

Give a comprehensive discussion. Genre analysis as an area of inquiry is a framework for analyzing language use for different purposes, particularly for the teaching and learning of English for academic and professional purposes. To claim that the study becomes too product-oriented and prescriptivist violates the notion of dynamism in discourse for discourse is not merely the text, it is always context bound. It is related with human behavior which is not entirely predictable as man has the tendency to exploit conventions to express his private intentions (Bhatia, 2001) However, genre analysis may have the notion of being product-oriented and prescriptivist when genre analysts describe the differences in language use among the different areas of academic or professional disciplines for despite its dynamic nature its dynamism is confined within the group. A genre is not a genre if it does not belong to a category. Thus, discourse structure is essentially socio-cognitive where individual variation is underplayed and disciplinary community consensus is given foremost importance. We will write a custom essay sample on Genre Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From amongst the studies we discussed in our Discourse class, it is evident that genre analysts investigate on the social practices of academic writing treating each section of a research article as a genre by itself. Martinez (2008), on the other hand, studied the construction of themes by different disciplines A lot of considerations or variables are made in the inquiry like differences between or amongst the different sections, interdisciplinary differences, NS (native speaker) versus NNS (non-native speaker) language use and so forth and so on. From the findings, they established frameworks, moves, strategies that would account for the communicative purpose/s of the genre. Nonetheless, it is also evident that the studies were made in order for the â€Å"generic integrity† (Bhatia, 2001) which the analysts or the academic communities believe they posses and which they would like to establish. In that case, then, genre analysis is prescriptivist and product-oriented. However, in the course of our pedagogical practices, we may have laid the communicative purpose/s of a genre but with the intricacy of human linguistic behaviors, we cannot impose on the specific language to use, rather, we can only determine whether the language used was able to accomplish its purpose. Purposes, on the other hand, as I may say so, vary according to disciplines, which I believe teachers of academic writing must put more attention. Going back to my previous premise, it is in the intricacy of human linguistic behaviors that make the study on genre analysis a dynamic one that is why analysts continue to seek patterns and have not really come up with a definite one as studies show. On the other hand, in utilizing these patterns inside the classrooms, I for one, believe that there must a balance between form and process. Form, having established rules must coincide with the content as the two create a sophisticated and adequate product of writing. Among ESL students in particular, many educators would be tolerant of putting more credit to the process as the acquisition of grammar rules cannot be autonomously acquired by non-native learners (Anderson, 1976, in Lucas’s SLA module) However, the contribution of form in writing must not be underplayed at all times. Its importance must conform with the level of the students say elementary pupils’ writing output must be assessed differently from those of the college students’ output. It is the same with establishing the objectives of teaching writing according to the needs of the students and teaching writing like any other language acquisition process must be understood from the point of view of our second language learners. In the case of the college students whose academic requirements entail them to write academically, exposure to good articles and an awareness that form and content make a good writing must be established.

Human Prospect Value System

Human Prospect Value System One of the values that Hillary Clinton portrays is that of being humanistic. When she addresses the issue of health care she tackles the issue with a lot of expression for concern of the health care systems that is available in the United States and she expresses her dissatisfaction as far as the health care is concerned. Her biggest concern is the fact that most of the citizens of United States. May not be able to acquire health insurance which she considers as a big setback to the health care systems of the country. Also her greatest fear is the fact that as the country and the world as a whole advances scientifically, it results to new challenges to the countries health care system. Her concern for the health care of the country is clearly evident in the statement where she says “Unless Americans across the political spectrum come together to change our health care system that system already bucking under the pressures of today will collapse with the problems of tomorrow”. Health care systems and single payerShe says that the problems in the twenty first century such as genetic mapping, globalization and the presence of an aging population are combining with the old problems such as skyrocketing costs of medical care and also skyrocketing numbers of uninsured individuals to overwhelm the twentieth century she claims they have inherited.(Ashford, 2005, p 315)Hillary Clintons concern on how to finance health care so as to avoid the fiscal disaster that might arise may deny health care to the uninsured or underinsured is evident. The major area of concern should also be emphasized on the ability of health care systems to give good medical care even to the insured. She says “If a hospitals trauma centre is closed and so crowded that it cannot take any...

Strategic Management in the Aviation Industry Essay - 1

Strategic Management in the Aviation Industry - Essay Example It is evidently clear from the discussion that apart from the issues within the companies’ scope, some industries are faced with concerns that tend to be beyond their control. Such topics globally affect the performance of an industry and all the industry’s firms must act in unison to overcome such crises for the overall benefit of the entire industry. In the analysis of the world economy, all industry players have to be taken into account and their niche is critically scrutinized to ensure the best position is reached at, and for the analysis to give the best position of an industry. This is due to the disparities in the diverse industries composing the world economy. Considering this, such analyses unearth inside make-up of these industries that assist in their in-depth knowledge. Consequently, this exhaustive understanding of such industries results in better positions for tackling the contentious issues and trending topics that affect the specific industries and ext end to the world economy. In light of this, an industry for consideration would be the aviation business. The aviation industry is composed of all companies, private or otherwise, that partake in the air transport. This includes both passenger travel and cargo freight. It is a rapidly growing industry and being the fastest means of transport, it is the most preferred by many. The airline industry is demarcated into various sub-sections consisting of commercial passenger transport, private charter firms, cargo freight companies and, more recently the introduction of emergency flying doctor services. Due to this, the delineation of boundaries for this industry poses a number of challenges to the industry players. As such, rifts may occur among industry players with each firm only associating themselves with their niche and generally avoiding interaction with others outside their scope. Considering this, the negative impact comes evident when a firm supposedly offers services in a nich e not considered its specialization. The other companies in that specialty would view this as territorial infringe. This often puts different industry players at war against each other. Moreover, the establishment of national airspace also sets an avenue for differences among countries.

Reading summaries Assignment Example | Topics and Well Written Essays - 250 words

Reading summaries - Assignment Example Protest scholars are concerned with restoring injustice. In protesters concept, they look at human rights as the theory that favors the status quo in favor of the oppressed (Dembour 3). However, the disclose scholars believe that human rights exist because everyone talks about them. Human rights according to Beitz, is a communication in the public ethics of world policies. He argues that every individual is the subject of the world concern and that it is everyone’s task to enact these rules (Beitz 1). Universality is a worry of whether all the human rights included can be seen as important by everyone. As such, most people tend to misuse these rules for their selfish reasons. There are different forms of skepticism in which some individuals think that there should be a form of a procedure to implement these human rights. The first skeptic clarifies that the satisfaction of some human rights is not realistic under the current social position of the world (Beitz 3). Finally, there is a skeptical concept that explains that human rights are universal. As such, the rights are relevant and are to be claimed by everyone. Maurice, an author supports the traditional human rights, which includes the political and civil rights. However, he rejects the universal human rights, which are termed as economical and social rights that encompass pensions, holidays, insurance among others. Universality according to Cranston is a right available to everyone at all times. For instance, the right to humane treatment is a perfect example of universality. There is a test for human rights and moral uprightness. Practicability Test, clarifies that it is not a duty for an individual to do what is physically impossible (Maurice and Raphael 50). For instance, if all workers in the world should ask for holiday rights then, it would not be practicable for industries that are establishing. The test of paramount

President of India and Equal Rights Essay Example for Free

President of India and Equal Rights Essay First of all youth need to have strong character which need to be based on a catch word watch, standing for people who watch their Words (W), Actions (A), Thoughts (T), First of all the youth should fight for equal rights for all the citizens. Even now, there are lots of people who do not get equal rights. India should have youth politicians and they should live in clean democracy and let others also to live in corruption free India as India is now full of corruption. We see lots of news related to corruption each day. In the present day the burning topic is Black Money, but is the answer in getting the money back or is it important to eradicate the root cause from where this comes? In this fashion the problems need to be addressed. The youth should not get swayed away by lucrative political slogans, this is what the meaning of watch   is all about. There is great responsibility on the shoulders of youth in abolishing corruption. They should also empower the masses to fight for their rights. Nowadays the youth brains of India are working as brains for other countries looking for great salaries . The youth should work for the development of their own country. So looking for jobs within the country is a great thing for realizing the dreams of Dr. Kalam. The youth should involve in the social issues like those. So the youth should take part in promoting national integration. As I said before, all should have equal rights and responsibilities as a citizen of india. So the youth should take part in empowering women to participate equally in all fields for the development of our country..

Kids Worst Nightmares :: essays research papers

Kid’s Worst Nightmare   Ã‚  Ã‚  Ã‚  Ã‚  The worst nightmare for a child in elementary school is to hear his/her teacher say they will have no recess. Most children look forward to recess every day and some could even play everyday all day if they could. It is a time for them to let off all the stress that has built up from school work, and a time for them to be themselves. The council on Physical Education for Children agree that recess is a necessity, they state that â€Å"Recess is a time that gives children opportunities to engage in physical activity, to developing, healthy bodies which in return would create healthy minds and bodies that would be capable for learning† (COPEC, 2001). Recess is needed in all schools because it is healthy for all children, it improves social skills with one another, and it revitalizes the children.   Ã‚  Ã‚  Ã‚  Ã‚  Recess is an important part of child development in Elementary Schools because it allows the children to get the necessary exercises they need, which is healthy for all children. Due to some parents’ work loads, community violence, and safety issues some children are unable to play freely. As a result of these issues, children are leaning more towards watching television, playing video games and other inactive activities that endanger their health (Jarrett, 2003). Therefore, children are at high risk for early signs of heart disease, diabetes, and obesity. Recess is a way that Elementary schools help prevent health issues in some children’s lives. It also serves as a developmentally appropriate strategy for reducing stress. Olga S. Jarrett did a study on recess, she stated that â€Å"Recess allows children to be active which will make the child more assertive and able to focus on their class work when he/she starts on it† (Jarrett, 2003). Jarr ett also study how recess works with the brain and she concludes that â€Å"Recess involves that valuable, unstructured downtime, that research says is crucial for recycling brain chemicals that formulate long term memory† (Jarrett, 2003). During play, children breathe in oxygen which helps fuel their brains, creating more connections between neurons. This helps their brain to process information, and leads to better grades. Recess also helps with the development of children’s social skills and in the long run, being an adult in society.   Ã‚  Ã‚  Ã‚  Ã‚  While children play, they are still learning; they are learning life-long skills that will help them as adults. Skills such as working together, resolving conflicts, motor skills, and cognitive abilities are being taught.

Influence of Western European Economy on Migration Since 1945 Essay

After the end of the second world war, many European countries suffered from the effects of the war and the future of the continent was in doubt. Most countries had a hard time rebuilding and recuperating their economies from the aftershocks of the war. The western part of Europe, after a torrid time of economic and political hardship, began to recover and rebuild their countries. In the years that came after the war, the countries in the western region had to enact cooperative measures with each other as opposed to competing with each other to ensure that they survived the torrid period together. This period was marked by complex processes with the rolling out economic programs that would reduce trade barriers among the countries and this kick started a period of significant economic development in the region. The migration history of Europe represents an unplanned development and unintended occurrence. It represented a combination of labor migrants, colonial migrants and asylum see kers (Schönwälder, 2003). This essay will establish the link between successful economic periods in western Europe and the levels of migration into these areas. The postwar migration can be categorized into two phases; a regime which involved colonial migration and that which involved the migration of guest workers. Those migrated came to look for work opportunities which were created by the ten recovering and booming economies in Western Europe. In the 1970’s, there was an interaction of economic deficiencies with colonial migration before the war. This also interacted with the existing citizenship regulations in countries such as France, Belgium, UK and the Netherlands while countries such as Austria , Denmark, Germany Sweden and Switzerland had implemented guest-workers policies that were a major attraction for foreign migrants. Germany enacted a currency reform in 1948 which instigated the recovery of its economy. In mid 1950’s, the country along with the others in the western region of Europe experienced high labor demand levels that could not be satisfied locally. A unanimous pattern in Western Europe at that time involve d sourcing of labor from the eastern parts of Europe as they believed that migrants from those parts could be integrated easily into their systems. This expanded into the northern countries in Africa and countries near the periphery of middle east such as Turkey. The countries arranged guest-worker schemes among themselves and other interested countries out of their region. Trade unions especially in Germany saw the guest-worker programs as a threat to existing wage rates as they feared that they would experience a downward spiral at the end. Governments in Western Europe particularly Germany’s incorporated measures that ensured that the guest workers enjoyed the equal work conditions as their European counterparts. The basic principle behind the scheme of guest-workers was that that the foreign workers would remain in the countries as long as they held their jobs and would leave back to their native countries once the economy started to perform badly. In Germany for example, many guests-workers left the country during the 1968 economic recession with the guarantee that they could return when the economy recovered and the labor demand went up again. In the early 1970’s, the huge numbers of migrant workers in the European market were causing an economic slowdown and most of the countries responded to this by stopping the migration programs in 1973. This, however did not result into the intended result of migrants moving back to their countries. Many guests-workers remained in the countries where they received help from NGOs and charitable organizations in addition to favorable court judgements which permitted their stay. This case was most prevalent in Germany. Countries such as France, Sweden, Austria, Belgium, Switzerland and Holland implemented varying forms of the guest-workers policies which sharply decreased the extent of migration related to labor from 1973 onwards. In the other regime of labor migration touching on colonial background, bilateral and multilateral agreements in regard to guest-workers became the sole supply of migrant labor. UK, Netherlands, France and Belgium had the capability of drawing huge numbers of unskilled laborers. Policymakers were thought to have tapped at the opportunity colonial labor offered to satisfy the boom experienced after the war but this was not the case. The inability to secure domestic workers meant that the policymakers had to rely on colonial migrants to feed the labor demand. This was mostly practiced in France and UK with limited implementation in Belgium and the Netherlands (Schönwälder, 2003). In the postwar period, UK put into trial its version of the migrant worker scheme by sourcing workers from the Eastern part of Europe. However, the local economy became sluggish and this reduced the pull factor that UK had on migrant workers. Countries such as Germany, France, Austria and Switzerland were more appealing and attractive to migrant workers from eastern Europe countries. The UK economy was not on the same level with the rest of western Europe but its situation with guest-workers were enhanced by its citizenship program which integrated over half a billion colonial subjects into the country’s fold. In 1948, UK had in place legislation that confirmed all of its former colonial subjects as the country’s citizens with rights to enter and enjoy all social, economic and political rights within the country. The resulting occurrence was the inflow of migrants of Indian and Pakistan origin in the country. The economy of the country enjoyed a full employment rate at the time and there were labor shortages which the migrants helped to correct. By 1962, UK had over half a million non-white colonial migrants and this marked the start of restrictive measures that regulated the inflow of colonial migrants. The figure of non-white colonial migrants had risen to over a million by 1972, a period which saw UK cut on the privileges associated with UK nationality status at the time (Strayer, 2009). France on the other hand concentrated on migrants from northern Africa particularly from Algeria though not a former French colony. The supply of the labor migrants was hampered by completion from Germany and Switzerland which were experiencing increased economic growth. This shortened the supply of labor in France and the interest of the European nations in colonial labor resulted to an increased migration of Algerians into the country as they had the right to enter France, a case similar to that of UK. French companies sourcing for cheap labor looked to Algeria, Tunisia and Morocco as credible sources of such labor. The system was tighter in Austria, Germany and Switzerland but the French took the opportunity to directly hire colonial migrants into their companies and confirm their nationality status afterwards through the National Immigration Office (Foley, 1998). In recent decades from the 1980’s, the largest percentage of migrants into Europe have come from West Africa. This has been accentuated by extreme poverty levels, high rates of unemployment and political instability in some of the nations. This has been enhanced by the perception held by many people that Africa is a continent plagued by miseries of all kinds. Despite these challenges afflicting people in Africa, the promise of a better life and economic conditions in the dominant Western Europe countries offers a unique attraction to African migrants into the economically developed countries. The European economy is a major contributor to the success of the global economy and presents numerous lucrative and medium scale job opportunities for skilled, semi-skilled and unskilled laborers from all walks of life. The prevailing excellent economic conditions act as the main pull factors for migration into the more popular countries in Europe such as Germany, France and UK. These co untries offer a chance for many migrants who are driven by the sheer aspiration to live in a western country. After many African countries gained independence, the education systems were hugely improved and this resulted into the outlet of highly learned and qualified personnel . The demand for expatriates and skilled labor in the Western European economy presented a great chance for the ;learned people to move abroad and try their luck with corporate and technological jobs. Most colonial powers had projects that flew talented students in their countries to present better academic opportunities for Africans. In the current era, a significant number of migrants in the Western part of Europe are students who come to achieve advanced educational dreams. The European countries are well economically developed which translates into quality education structures which are among the best in the world. Many students of African, Indian and Asian descent migrate to these countries to tap into t he great educational opportunities that are present in these countries (Schönwälder, 2003). Migration patterns are created through network functionality. Which leads to the rise of migration systems that act as links to origin and destination countries through an established exchange of products, people, information and capital remittances. The systems may be legal or informal but all contribute to the continous cycle of family and labor migration . Currently,many countries in Western Europe pay more attention to migration of skilled laborers who are viewed as capable of bettering their economic growth. The UK and Germany have taken significant steps towards this priority by issuing work permits to the highly-skilled labor migrants. This attracts many professionals who believe they have a great chance of succeeding in those countries. In 2000, Germany introduced a ‘green card’ program aimed at attracting over 20000 highly qualified workers. This was in pursuit of further economic progress, a factor that acted well in raising the migration levels in the country and therefore into Europe. In a period spanning from 1999 to 2004, France has seen the number of foreign migrant rise from 376000 to more than 570000 which signifies a rise of 35000 migrants annually. These migrants were mostly of African descent who came to France for educational. Job and resettlement purposes. In Britain and the Netherlands, the levels are not too far apart from those in France with an annual inflow of more than 10000 migrants being reported. These migrants come into these countries either illegally or legally. The legal form of migration differs with the driving motive of the migrants (Foley,1998). This brings in the third aspect migration into Western Europe fuelled by the economic success enjoyed in this region. Many countries in Western Europe enjoy unperturbed peace and economic stability. All of them are members of the United Nations and are bound by the regulations and principles that are core to the operations of the United nations. In recent years dating from the 1970’s into the new millennium some African countries have suffered from political instabilities which have resulted into civil unrests in those countries. The civil unrest acted as the push factor which caused many migrants to leave their war stricken countries. However, the choice of their destination country was mainly influenced by , the economic stability of that country. Many western European countries presented this option and represent viable choices where the migrants can be granted asylum and thrive under better humanitarian conditions as opposed to neighboring countries. The migrants go against all odds to reach the European mainland with the hope that once they are there, they will find ways of integrating i nto the local population and tap into the available opportunities of work and settlement. In the 1980’s, asylum applications had reached 320000 and more than doubled from 1992 in Germany. In Britain the numbers hit the 100000 mark. Most of these migrants are offered refugee status but their main aim of coming to these countries is to find a better a life away from their native countries. This notion is enhanced by the high economic performance levels identified with the European economy(Strayer, 2009). In the European region, specifically the western part offers the second largest intra-regional migration of workforce behind America. Most of the migrants in this region have been attracted to this place by the prospect of successful lives in countries and regions experiencing economic booms. However, the uncontrolled number of illegal migrants poses a challenge to them and the same economy that attracted them to these countries. Most of these migrants are mostly concentrated in low-skill tertiary sectors of the various industries present in the region. With the recent economic crisis in the world and in the European region, most of the migrants were faced with various vulnerabilities associated with economic pressure as they depended on unsustainable resources and their status as migrants only made matters worse for them. In light of the economic problems that afflicted the region in 2008,. The countries in the region in conjunction the whole EU body started to enact immigration pol icies that would control the levels of migration during the hard economic conditions. These policies were proposed and enacted to shield the labor sector from increased worsening conditions and to protect the existing wage rates which had a significant effect of the economic downturn at the time (Kaelble, 2011). In conclusion, it is clearly evident that many push and pull factors that have influenced migration into Western Europe. However, the economic success that the region has enjoyed in the years after the second world war in the current era of economic recessions and recoveries acted as a major influence in determining which part the migrants moved to. The economic conditions in this region provided numerous opportunities for the migrants to progress their lives and mould a successful future. With the demand for labor souring in the region at one time and the advent of excessive inflow of migrants through various economic periods shaped by both success and downturns, the main pull for migrants to the western part of Europe was the economic development that Europe was identified with. References Foley, B. J. (1998). European economies since the Second World War. New York: St. Martin’s Press. Kaelble, H. (2011). The social history of Europe, 1945-2000: recovery and transformation after two World Wars. New York: Berghahn Books. Schönwälder, K., Ohliger, R., & Triadafilopoulos, T. (2003). European encounters: migrants, migration, and European societies since 1945. Aldershot, Hants, England: Ashgate. Strayer, R. W. (2009). Ways of the world: a brief global history. Boston, MA: Bedford/St. Martin’s. Source document

Strengths and Limitations of Assessment Methods - 1214 Words

Strengths and limitations of different assessment methods Assessment Method | Strengths | Limitations | Direct Observation | Allows the assessor to see the candidate in action and may be able to cover several aspects of the qualification during a single session (see also Holistic)The observation can take place while the candidate’s normal work place so there is minimal disruption as they are able to continue to do their job while being assessed. | A fixed date and time must be arranged to suit both the learners and the assessor.Others may need to be consulted i.e. for access arrangements to the workplace.Unless the observation is recorded in some way then there will be no permanent record of the exercise.Candidate may â€Å"perform†Ã¢â‚¬ ¦show more content†¦| Needs to be recorded using notes and/or audio or video recordingNeeds to be planned amp; structured carefully as it is easy to digressCan be time consumingCandidate may need to do some research prior to discussionCan lead to argumentsMay support performance evidence and help to expand it but it cannot be used in isolation.Assessor needs to be experienced at questioning and listening, they also need to use open/probing questions. | Candidate Statement | Enables the candidate to take ownership of their achievements and reflective practice. Candidate needs to be conversant with the assessment criteria so that they record they record the most relevant information. | The candidate may misinterpret the assessment criteria and provide too much, too little or even irrelevant informationAdditional assessment methods would need to be used to confirm competence and ensure that the statement is factual and has not been made up. | Simulation | Useful when it is not possible to perform a task for real, for example performing resuscitation on a first aid course by using a manikin. | Simulation only allows assessment of a hypothetical situationMay not be acceptable as NVQ evidence and should only be employed where standards permit | RPL | Useful for learners that have achieved some aspects of a programme prior to startingSaves work being duplicated and/or reassessed. | Currency and authenticity must be checkedCan be timeShow MoreRelated2.1 Strengths and Limitations of Assessment Methods Essay883 Words   |  4 PagesThe Strengths and Limitations of Assessment Methods Selecting Assessment Methods There is a large variety of assessment methods available for assessing learners’ achievements. 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